As one of the leading international waxing studio chains, we have made waxing mainstream in Germany and given it its unmistakable face throughout Europe with a powerful brand. After 10 years of market experience, millions of waxings, successful WAX IN THE CITY studios and happy clients in Germany and all over Europe who discovered their wax appeal with us – we are now light years ahead of the competition in "waxpertise".
We use hot wax and we specialize in nothing but this cosmetic service. A solidly grown and internationally successful business concept, combined with the uncompromising will to brand leadership in all business sectors: that's how we positioned WAX IN THE CITY in the beauty market as a premium service provider and top franchise brand with a powerful franchise concept. Franchise concepts are a dime a dozen – WAX IN THE CITY is as unique as the people profiting from it!
As a successful beauty brand we want to give back some of what we earn from beauty to those who have lost it. That is why we founded WAXING FOR BEAUTY, our own charity foundation, to support charity projects which are particularly dear to our heart. A fixed sum of every waxing performed at any WAX IN THE CITY studio goes directly to our cooperative partner placet e.V., an association registered in Berlin whose team of volunteer plastic surgeons is helping victims of accidents, war and terrorism all over the world.