Franchise Concept - The Story Behind WAX IN THE CITY

the Story behind the brand
It all started with a brilliant idea...

… AND THE DETERMINATION TO PUT THE IDEA INTO ACTION WITH STRATEGIC SKILL AND ENTREPRENEURIAL RESOLVE.
 
The driving force behind the clear-cut policy and positioning of the WAX IN THE CITY brand are its founders, Christine Margreiter and Sibylle Stolberg.
 
Ambitious entrepreneurs both, it took them only a few years to build up an international corporation, establish a cross-national cosmetics franchise system, and create hundreds of jobs in Europe – and most of all, to transform an entire market. Inspired by the idea to revolutionize hair removal, Christine Margreiter and Sibylle Stolberg took the plunge in 2005 and opened Germany's first waxing-only studio in Berlin.
 
Back in the day, nobody would dare mention waxing in Germany – and if anybody did, it was strictly behind closed doors. Even Google Germany did not deliver one single search result for "waxing studio".
Franchise Konzept WAX IN THE CITY

"IT WAS US WHO ESTABLISHED A MEGATREND AND MADE WAX APPEAL MAINSTREAM."

 

Franchise Konzept bei WAX IN THE CITY

With much passion and sensitivity for their clients' and franchisees' needs, they pioneered waxing in the cosmetic industry and made it increasingly more mainstream and popular in the following years.

Today, our company WAX IN THE CITY is among Europe's leading waxing studio chains and has gained a sustainable market position as the No. 1 premium service provider and successful cosmetics franchise system.

With a solidly grown and successful European business concept, WAX IN THE CITY as a continually expanding business has evolved into one of the top cosmetics franchise brands in the beauty and wellness industry.

WAX IN THE CITY is just the Top Franchise among many franchise opportunities to come to for starting your own profitable beauty business. The best possible franchisor for your investment.

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Awarded by the German Franchise Association

Franchise Company awarded by the German Franchise Association

High degree of franchise partner satisfaction

Franchise Company: High degree of Franchise Partner Satisfaction